Behind The Scenes (BTS)
'Behind The Scenes' refers to the creative process that goes into creating form of media which is out of the sight of the public. 'Behind The Scenes Videos' are a fairly recent idea which song artists are beginning to adopt. By doing this, they are able to promote their music video which reinforces the hype associated with the release of the video for their fan-base. Furthermore, it allows for an 'inside' look into the creative process to inspire fans and keep up the idea of retaining a 'star image'. There is usually a director who co-ordinates what the song artist should so (just like filming a movie). In some cases (especially when the star image of an artist is to be artistic/creative/personal), then they may direct the video themselves.
BTS of The 'Cry Baby' Music Video by Melanie Martinez:
(Note: Melanie Martinez also directed this music video)
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