Modern music videos are primarily made and used as a device for marketing intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated songs", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip".
In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song "The Little Lost Child". Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. This would become a popular form of entertainment known as the illustrated song, the first step toward music video.
A lyric video is one in which the words to the song are the main element of the video. The music video for R.E.M.'s Fall On Me interspersed the song's lyrics with abstract film footage. In 1987, Prince released a video for his song "Sign o' the Times". The video featured the song's words pulsing to the music presented along with abstract geometric shapes; an effect created by Bill Konersman.
Lyric videos have taken uprise for the use of modern artists like Nicki Minaj, Kanye West, Katy Perry & so on.
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